How We Put a 2-Year-Old Beside Lando Norris at Yas Marina

It never actually happened. She never stood next to Lando Norris. She's two years old and had never been in a pit lane in her life.

But thanks to the AI photobooth we built for Formula One at Yas Marina circuit, she has a photo that says otherwise. Ultra-realistic. Perfect lighting. Fully branded. Her, in the pit, standing next to the Formula One world champion.

She saw it and her face lit up like she'd just witnessed something magical. Because she had.

The Brief: Make F1 Fans Feel Like Champions

The challenge with large-scale motorsport events is giving every single fan — from the 6-year-old who can barely name the drivers to the superfan who tracks lap times — a personal, memorable moment with the sport they love.

Traditional photo booths don't cut it. A cardboard cutout next to a replica trophy isn't the same as standing in the pit with your favourite driver. We were tasked with creating something that felt genuinely impossible — and making it real in under a minute.

How It Worked

The setup was simple. The experience was anything but.

Fans stepped up to the booth and chose their driver: Lando Norris, Max Verstappen, Lewis Hamilton, Charles Leclerc, Carlos Sainz, or Oscar Piastri. They snapped a photo. Our AI processed the image — compositing them into a pit-lane scene with their chosen driver, matching lighting conditions, skin tones, shadows, and brand assets in real time.

Thirty seconds later, the finished image appeared on screen. Fully branded with the event identity. Scan the QR code, download to your phone, share instantly.

No awkward green screens. No obvious filters. Just a photograph that looks like it was taken on the grid.

Why This Works at Scale

In a venue with tens of thousands of people, you need an experience that's both deeply personal and operationally seamless. Our AI photobooth delivered both. No lengthy processing queues. No staff needed to edit individual images. The AI handles everything — and the output is consistent whether it's the 3rd person or the 3,000th.

Every fan walked away with something they'd never be able to get any other way. A genuine conversation piece. A photo they'd actually post. A memory tied to the brand.

The Moment That Matters

We've deployed AI photobooths at corporate events, weddings, brand activations, and product launches. The reaction is always similar — surprise, then delight, then the immediate urge to share.

But that 2-year-old at Yas Marina? That's the version of this we think about when someone asks us why we do this work.

Digital transformation isn't about the technology. It's about what the technology makes possible — the moments that feel impossible until they're not.

Bring This Experience to Your Event

Whether you're running a sports event, a corporate activation, a product launch, or a private function in Dubai or across the UAE, our AI photobooth turns ordinary moments into lasting memories. Fully customised to your brand, your theme, your guests.